In today's market place you don't need to rely on word of mouth, billboards, or unreliable and unpredictable leads for jobs that only cost you time and money.
We generate our clients qualified leads for the most profitable and desirable jobs that they want to be doing.
Here's the numbers and how we do it:
We start by getting the profit margin for your most desirable job, then work the numbers backwards to create key performance indicators for the advertisements.
This will tell us:
How many leads we need to generate,
What the cost per lead needs to be &
What percentage of the leads we need to close.
Let's use some hypothetical numbers to see what that looks like:
Starting with the Cost Per Lead, Wilcia has been able to generate over 1000 leads during 2021 in Western Canada for our clients across several trades specific industries including: Plumbing, electrical, construction, septic, agriculture, custom home builds, and more. With the average Cost Per Lead accumulatively coming in at only $40.
Although each industry will vary, this is the bench mark we strive for with every campaign. We are then able to set the breakeven point on ad spend and revenue, which we like to make at max two sales for your company.
Using the average of 25 leads per month and minimum closing ratio of 20% we can accurately predict how much profit and revenue you can predict to make every 30 days.
Over the course of the first 90 days we begin to add in optimizations to the offer, the ad sets, and the sales cycle. Simply, we want to do everything we can to generate more leads at a lower cost, and increase the conversion rate on those leads.
This includes giving you access to our CRM Sheet where you can track every single lead generated, the closing ratios, schedule follow ups, and see exactly how much money is in your sales pipeline.
Our entire strategy has been predicated on making our advertising cause and effect, not hope and cross your fingers.
We only work with clients we 100% know we can provide value and generate profit for. Try it for 30 days, and if you don't like the results, opt out with no strings attached.
Are you ready to generate more profit for your business?